FOR IMMEDIATE RELEASE
Contact:
Nathaly Juárez
Communities for a New California
Case Study Reveals Key Insights Behind Assemblymember Esmeralda Soria’s 2022 Campaign Success
Sacramento, CA December 9, 2024 – Communities for a New California (CNC) is excited to announce the release of the Esmeralda Soria 2022 Campaign Case Study: An Analysis of How Assemblymember Soria Has Won in the Valley While Others Have Not. This comprehensive report explores how Assemblymember Esmeralda Soria triumphed in California’s Central Valley, a region with unique demographic and political challenges.
The findings underscore how Soria’s focus on public safety, economic development, affordable housing, and community-centric campaigning led her to win elections where others have fallen short.
Click below to access related resources:
- Listen to the Soria 2022 Election Analysis Podcast
- Listen to the Earn the Latina Vote Podcast
- Read the Lúcete Latina Briefing Document
CASE STUDY HIGHLIGHTS
Fresno and Assembly District 27 Demographics
Fresno and Assembly District 27 (AD-27) are predominantly Latino, with a younger population and a slight male majority in AD-27. This demographic mix presents unique opportunities and challenges for candidates.
Esmeralda Soria’s Campaign Success
Soria’s strategic approach, including a strong ground game, endorsements from organizations like Planned Parenthood and California Teachers Association, and her platform on public safety and economic recovery, resonated with Central Valley voters. Despite a tight race, Soria defeated Republican Mark Pazin in November 2022 by 2.6%.
Voter Motivations and Non-Voter Barriers
Key motivators for voters included party affiliation and Soria’s track record, while non-voters cited distrust in candidate platforms and unfamiliarity with key issues.
Key Takeaways for Future Campaigns in the Central Valley
The report outlines critical strategies for winning elections in the region:
- Early Viability and Diverse Funding: Building a strong campaign infrastructure early is essential, including fundraising beyond close supporters.
- Relatable Personal Narratives: Authentic storytelling helps candidates connect with voters’ needs and aspirations.
- Strong Ground Game: Local community-based organizations played a pivotal role in training experienced field staff, enabling effective voter outreach.
- Leveraging Technology: While technology amplified outreach, face-to-face interactions remained the foundation of voter engagement.
- Expanding the Electorate: Engaging low-propensity voters is critical for increasing turnout and ensuring success.
Quote from CNC Executive Director
“Assemblymember Soria’s success in 2022 and 2024 is a testament to the power of grassroots organizing and authentic engagement,” said Pablo Rodríguez, Executive Director of CNC. “This case study provides a blueprint for future candidates seeking to win in the Central Valley by centering community voices and crafting meaningful campaigns to earn votes ”
About Assembly District 27
Located in California’s Central Valley, AD-27 spans Merced, Madera, and Fresno counties, with a population of over 521,000. The district is majority Latino, with a significant number of Spanish-speaking households and a younger demographic profile.
For more information on the report or to schedule an interview, please contact Nathaly Juárez, [email protected]
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Communities for a New California