Today, CNC published key findings from two polls conducted by Data For Social Good in partnership with Communities for a New California Action Fund. The polls revealed significant insights into the voting preferences of California's Latino population, providing a clear picture of voter inclinations ahead of the upcoming 2024 General Election.

The comprehensive report Path to Victory Goes Through CA Latina Voters and the recording of the virtual press conference on YouTube dig into the initial topline results from the California Latino Poll: Presidential Candidates and the California Latinas survey.

CNC STATEMENT ON POLLING RESULTS

One of every six registered voters in California is a Latina woman. Those 3.2 million women hold the power to decide who represents us in Sacramento and Washington, D.C. The candidates who authentically engage Latina voters and demonstrate a plan to address the issues negatively impacting the families and loved ones of Latina women will not only earn the votes of Latina women. But also earn the votes of Latino voters as a whole.

Key findings: 

Recent polling conducted by Data For Social Good in partnership with the Communities for a New California Action Fund highlights several critical trends among Latina voters:

• Latina voter enthusiasm for Kamala Harris: Latina Democrats are 14% more likely to support Vice President Kamala Harris than they were for Joe Biden. Among Latina No-Party Preference (NPP) voters, that figure jumps to 26.6%.
• No Political Home for Many Voters: Since 2008, voter registration as No Party Preference (NPP) or Independent has increased by 8%-14% across California battleground Congressional districts; up to 30% of voters are registered as NPP, with 27%-30% being Latino. The polling shows this is more than non-party affiliation. This can be a political expression. A significant number of NPP voters feel disconnected from both major parties and are looking for candidates who will genuinely earn their support.
• Harris Leading Over Trump: 56% of California Latinos support Kamala Harris over Donald Trump by a significant 29-point margin. Additionally, 62% of Latina women are more likely to vote for Harris, compared to 51% of Latino men supporting Trump. Latina Republicans and NPP voters have shown modest gains for Trump, with increases of just 1.0% and 2.8%, respectively.
• Latina Voters Hold the Key to Congress: In California’s Central Valley, where just a few thousand votes often decide tight races, Latina voters understand the weight of their vote. When asked how their vote could determine the party controlling the U.S. House of Representatives, 61% of Latina respondents felt it was extremely or very important. Another 22% felt it was moderately important, emphasizing the crucial role Latinas will play in deciding the balance of power in Washington, D.C.

These findings underscore the pivotal role Latina voters, in particular, will play in the upcoming Presidential Election, with Kamala Harris emerging as a strong contender within this demographic, and California battleground Congressional Districts.

However, the nuances of voter preferences—especially among Latinas, No Party Preference voters, and different age groups—highlight the importance of all candidates and elected officials to EARN the votes of Latino voters through authentic outreach efforts.