The Lúcete Latina campaign is a dynamic initiative that spotlights inspirational Latinas advocating for critical issues. The Latinas that are “luciendo” or “shining brightly” are fighting to end the profitability of white supremacy by organizing, supporting, and voting for policies that uplift their neighborhoods. This campaign aims to amplify the voices of underrepresented voters throughout California, showing the power Latinas and women of color have to make a positive difference for their families and neighbors. 

California plays a crucial role in the upcoming 2024 General Elections, with seven of the country's five critical battleground seats; California, through the United States House of Representatives, has the power to create a firewall against conservative anti-immigrant forces taking control of the White House and the U.S. Senate. Mobilizing young Latina and women voters of color could provide the boost Democrats need to secure control of the House of Representatives.

In the 2022 Midterm Elections, the balance of power in the House of Representatives was decided by narrow margins in five of California's most competitive districts, with just 38,024 votes determining the outcome. As a result of the 2020 census and subsequent redistricting, California now has three new Latino-majority districts, California Congressional Districts 13, 21, and 22 - which all translate to Latina power. Latinas are now the largest racial/ethnic group in the state.

Why Focus on Latinas:

- Latinas represent 14.5% (3.2 million) of California's 22.1 million voters

- 1 of every 6 California voters is a Latina voter

Latina Power in Numbers:

- Latina voters consistently outperform Latino males in voting. This trend has also been confirmed with women voters of color

- Latinas aged 18 to 64 exhibit higher voting rates than their male counterparts

- California now boasts 22 new state Assembly districts, 10 state Senate districts, and 16 Congressional districts with a Latino majority, reflecting the increasing influence of Latina voters